Coaches

I have been in the health and wellness industry for over 3 years However, my journey did not start then. It started as a youth playing multiple sports growing up. After 4 years of Varsity Football and an outstanding career I played one year of college football at St John's University (MN).

In the off-season running college track I tore my hamstring and would never be able to fully recover to make a return. In the process of trying to be the best athlete I could possibly be I have personally gone through the process of Weight Loss, Weight Gain, and Rehabbing Injuries. This is what allows me to relate to anyone who walks through this door and create the best program possible for them.

My favorite thing to do when I am not in the gym is to go home and take care of my four French Bulldogs. Also, I still spend time on the football field giving back to the youth. I currently coach at Rancho Mirage High School and run an off-season training program for my athletes.

From overcoming personal challenges to becoming a beacon of motivation, Floricella Gonzalez's story is one of true transformation. Born in Palm Beach, Florida, and raised in Guatemala by her uncle, she knows what it's like to confront and conquer life's obstacles.

Floricella's fitness journey began against a backdrop of self-reflection and the desire to change. Wrestling with weight issues from a young age, she looked in the mirror and knew she was destined for more. Despite early struggles with dieting and self-image, her perseverance shone through.

After relocating to LA post-graduation, Floricella's life took a pivotal turn. It was here she learned that food could be an ally, and exercise a joy rather than a chore. Her husband introduced her to the world of hiking, and together, they embarked on a journey towards health and happiness.

Joining a gym was a monumental step for Floricella. Initially hesitant to lift weights, fearing she would become too muscular, she soon discovered the empowering truth about women's strength training. Guided by images of strong, empowered women, she began to embrace the weight room.

Now a fervent advocate for healthy living, Floricella dedicates an hour daily to the treadmill and has incorporated weights and machines into her regimen. Her transformation is a testament to the power of incremental change and the strength of the human spirit.

At Fit Factory, Floricella brings her compassionate understanding and evidence-based techniques to clients, helping them navigate their fitness paths with confidence and joy. Whether you're just starting or looking to level up, she's here to guide you through each step of your journey.