Coaches

From overcoming personal challenges to becoming a beacon of motivation, Floricella Gonzalez's story is one of true transformation. Born in Palm Beach, Florida, and raised in Guatemala by her uncle, she knows what it's like to confront and conquer life's obstacles.

Floricella's fitness journey began against a backdrop of self-reflection and the desire to change. Wrestling with weight issues from a young age, she looked in the mirror and knew she was destined for more. Despite early struggles with dieting and self-image, her perseverance shone through.

After relocating to LA post-graduation, Floricella's life took a pivotal turn. It was here she learned that food could be an ally, and exercise a joy rather than a chore. Her husband introduced her to the world of hiking, and together, they embarked on a journey towards health and happiness.

Joining a gym was a monumental step for Floricella. Initially hesitant to lift weights, fearing she would become too muscular, she soon discovered the empowering truth about women's strength training. Guided by images of strong, empowered women, she began to embrace the weight room.

Now a fervent advocate for healthy living, Floricella dedicates an hour daily to the treadmill and has incorporated weights and machines into her regimen. Her transformation is a testament to the power of incremental change and the strength of the human spirit.

At Fit Factory, Floricella brings her compassionate understanding and evidence-based techniques to clients, helping them navigate their fitness paths with confidence and joy. Whether you're just starting or looking to level up, she's here to guide you through each step of your journey.